![](https://cdn.myportfolio.com/d7fab7a31361ee3fe7530c9ad601dc61/8ccf7b9b-c2da-44d4-8103-d7e9219bc205_rw_1920.jpg?h=110e300a80d9e2bf5f9fa1f03d7c15ff)
GENESEE VALLEY MOTORS ETHIE AD
ART DIRECTION - NEWSPAPER AD
ART DIRECTION - NEWSPAPER AD
Genesee Valley Motors was nominated for, advanced to become a finalist, and eventually won a 2014 Rochester Area Business Ethics Foundation ETHIE award. This award is awarded to "businesses and organizations that are doing the right thing". The Upstate car dealership wanted to print a celebratory newspaper ad that would run in several newspapers shortly before the awards ceremony.
The client wanted the ad to illustrate the phrase "proud as a peacock". My solution was to "dress" a Jeep like a peacock to depict the product of the company, play off the phrase, and visualize the purpose of the ad.
InDesign, Illustrator, Photoshop
My role: Design and art direction
Client: Genesee Valley Motors
My role: Design and art direction
Client: Genesee Valley Motors
![](https://cdn.myportfolio.com/d7fab7a31361ee3fe7530c9ad601dc61/a2e71268-82e1-4d48-8e6d-12062341e106_rw_1200.jpg?h=38febf404b8c3259ed2154b9e1720512)
After becoming a finalist, we ran a follow-up ad with the same idea of "dressing" the client's product, only this time, the Jeep was attending an awards ceremony.
![](https://cdn.myportfolio.com/d7fab7a31361ee3fe7530c9ad601dc61/aeb1f87f-7b15-4142-b5d4-d8a2d4d0d07b_rw_1200.jpg?h=3ce498d82c164755d4e271e26e32bb6b)