GENESEE VALLEY MOTORS ETHIE AD
ART DIRECTION - NEWSPAPER AD
ART DIRECTION - NEWSPAPER AD
Genesee Valley Motors was nominated for, advanced to become a finalist, and eventually won a 2014 Rochester Area Business Ethics Foundation ETHIE award. This award is awarded to "businesses and organizations that are doing the right thing". The Upstate car dealership wanted to print a celebratory newspaper ad that would run in several newspapers shortly before the awards ceremony.
The client wanted the ad to illustrate the phrase "proud as a peacock". My solution was to "dress" a Jeep like a peacock to depict the product of the company, play off the phrase, and visualize the purpose of the ad.
InDesign, Illustrator, Photoshop
My role: Design and art direction
Client: Genesee Valley Motors
My role: Design and art direction
Client: Genesee Valley Motors
After becoming a finalist, we ran a follow-up ad with the same idea of "dressing" the client's product, only this time, the Jeep was attending an awards ceremony.
