RADA INTERNATIONAL AUTO SHOW COVER
ART DIRECTION - COVER DESIGN
ART DIRECTION - COVER DESIGN
Cover design for the 2015 Rochester Auto Show. Past booklets were graphically overloaded, so the design was intended to be clean and simple. The theme was the development and history of the automobile; past and present. I chose two very different decades of cars and drew them simply. This emphasized the design of the cars and their change over time in design, size, and character.
InDesign, Illustrator
My role: Design and art direction
Client: Rochester Automobile Dealers Association
My role: Design and art direction
Client: Rochester Automobile Dealers Association
Secondary concepts
