DESTLER RETIREMENT SUITE
ART DIRECTION
Rochester Institute of Technology's president, Dr. Destler, retired and the campus planned an event to celebrate his legacy. Print pieces included a save the date, invitation, and event program. The concept celebrated his years of service to the RIT community, while adhering to RIT's brand. My favorite part - the banjo pattern I illustrated that was used in elements at the event (since Dr. Destler plays banjo)!
Photoshop, Illustrator, InDesign
My role: Design and art direction
Content: RIT Creative and News team
Photography: RIT photography
ART DIRECTION
Rochester Institute of Technology's president, Dr. Destler, retired and the campus planned an event to celebrate his legacy. Print pieces included a save the date, invitation, and event program. The concept celebrated his years of service to the RIT community, while adhering to RIT's brand. My favorite part - the banjo pattern I illustrated that was used in elements at the event (since Dr. Destler plays banjo)!
Photoshop, Illustrator, InDesign
My role: Design and art direction
Content: RIT Creative and News team
Photography: RIT photography
In my initial concepts, I considered using icons and illustrations with the "imagine" phrase that would encompass the achievements of his career.
Secondary concepts included photography, and the final layout was settled on as the committee wanted to include the contributions on his wife, Rebecca. One image became the face of the print pieces and digital media at the event.
